Offline Marketing to Generate Online Leads

I'm looking for some input & suggestions on this topic. I'm in the process of putting together an OFFline marketing campaign for an ONline business. Has anyone tried this... and if so, what were your results? Some options I am considering are:

- Business Cards *that was the obvious one ;)

- Flyers on Bulletin Boards - strategically placed

- Articles in Offline Magazines & Newspapers

- Press Release

- Classifieds - again, strategically placed

- Yellow Pages

- Trade Papers / Bargain Hunters (the small free paper you pick up)

- Conducting a Seminar/Workshop

... as a start. I look forward to hearing some of your ideas/advice!

Lynn Terry, Editor/Owner Self-Starters Weekly Tips

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