10 Illuminating Ways To Charge-Up Your Orders!

1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.

2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple terms. This will show you're an expert.

3. Reveal how excited you are about the product. You
could use words or a picture of yourself looking very
excited.

4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position.

5. Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.

6. Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind.

7. Introduce yourself in your ad copy. Haven't you
ever read an ad copy and wondered half way through it
who is selling the product? It's a big turn off.

8. Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
You could start with "Once upon a time..."

9. Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.

10. Make your target audience's experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.

About the Author

Larry Dotson is the co-author of "The Hypnotic
Writer's Swipe File" a collection of hypnotic words
and phrases that sell. You can visit his web site at:
http://www.ldpublishing.com

http://www.marketingonlinepro.com

Press Releases for Every Occasion

Press Releases for Every Occasion

by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp

To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.

Of course, smart Publicity Insiders already know that’s a prescription for failure. You know that your press release has to have a "hook", be well-written and sent to appropriate journalists in an active, not passive, manner. But there’s another part of the puzzle that even savvy publicity-seekers sometimes miss -- you can’t just write "a press release", you have to write the right kind of press release.

There’s no such thing as a "one size fits all" release. Smart publicists have variations of the press release model ready to be go, depending on the occasion.

(Note: for a general introduction to press release writing and formatting, see: http://www.publicityinsider.com/release.asp

Let's look at some releases suitable for "harder" and more timely news...

The News Release

To some folks, "news release" and "press release" are interchangeable. Not to me. I use the phrase "news release" to refer to a release that, well, carries actual news. Let’s face it, most of what a business has to say to a journalist isn’t exactly "stop the presses" kind of stuff. But, on occasion, something of real significance occurs. A merger, a stock split, a major new contract, winning a national award...something that’s truly timely and important. For these sorts of events, don’t mess around. Craft a solid, hard-hitting News Release that’s written in pure journalistic style (lead includes "who, what, when, why and how", language is in 3rd person and completely free of hyperbole). Use journalism’s "inverted pyramid" -- most important information at the top, next most important info in the second paragraph and so on down.

Tell the entire story in the headline and subhead. Again, don’t get cute -- get straight to the point. The headline "Acme Corporation Selected by Pentagon to Supply Troops with Widgets" is far better than something like "Guess Who’s Making Widgets for Uncle Sam?" or something "clever" like that. In the subhead, fill in some details: "$18 Million Contract Largest in Company’s History". Talk about getting straight to the point! You’ve just given the journalist the meat of the story before she’s even read your lead.

Add a "dateline" (Akron, OH) at the beginning of your lead (first) paragraph. In the dateline, use your company’s home town (or the location where some news has broken. You can be a bit creative here, if it helps maximize your impact. For the above example, you can dateline it Washington, DC and say that "The Pentagon today announced that it has selected an Akron company...").

In distributing the release, use e-mail, fax, distribution service such as PRWeb or PR Newswire, or even overnight courier. The goal is to get it into journalists’ hands on the same day you distribute it.

Executive Appointment Release

Most businesses send out a brief release and headshot when someone new is hired or a major promotion is made. That’s fine, and it will get them in the "People on the Move" column on page 8 in the business section. It’s an ego stroke for the employee, but that’s about it. Savvy publicity seekers use the Executive Appointment release to generate real publicity. Here’s the key -- don’t just announce that someone’s been hired or promoted. Rather, explain why the move is significant to the company -- and perhaps the market -- as a whole.

For example, Jane Smith has been hired as your company’s new director of sales. Not so exciting. However, the reason you hired her is because she came from a major online retailer and is planning to overhaul your sales system to compare with the state- of-the-art systems used by the big guys. Hmmmm...that’s a lot more interesting. So why not tell the media about it?

The key ingredient is context. Your headline may still look like that of a typical Executive Appointment release (Acme Names Jane Smith New Director of Sales), but starting with the subhead, you begin your journey off page 8 of the business section and onto page one (Hiring of Key Figure in Online Sales Explosion Marks Important Shift in Acme’s Sales Strategy). Ah, now you’ve entered the realm of news, not business as usual. And a sharp business editor will see that a local company is doing something far more significant than just making a hire.

Dateline the release, fax (or even messenger), email or regular mail it over to your local business editor and follow up with a phone call. Offer Jane Smith for interview, too.

The Media Alert

The Media Alert is a deceptively simple creature. It’s essentially a memo from you to TV, radio and newspaper assignment editors, city desk editors and others who decide whether a particular news event is worth covering. They’re used to alert the press about news conferences, charity events, publicity "stunts" and other events.

The point of the Media Alert is to, in just a few seconds, tell a journalist about the event, how to cover it and why it’s important that the media outlet, in fact, covers it. Most publicists are pretty good on the first two points -- almost all media alerts do a decent job of telling what the event is, where it will be held and what time it starts. It’s the third aspect -- the "why" -- that will make the real difference, though. And it’s the thing most publicists do a lousy of job of conveying.

First, a word about format. Use standard press release headings (contact info, "For Immediate Release" and headline). The rest of the document should be a few paragraphs, spaced at least three lines apart from one another. The first paragraph, should begin with What: and continue with a one or two line description of the event (WidgetFest 2004, a celebration of young minds). Next paragraph, When:, after that Where:

Now here’s the key paragraph,

Why You Should Cover WidgetFest 2004: The brightest young minds from around the region will gather to present their inventions, as Acme Corp. celebrates the state’s top high school science students. The event will be a visual feast, with a host of awe- inspiring inventions, many colorful, active and exotic, on display. As part of the event, more than $10,000 in scholarships will be distributed to budding Einsteins by John Smith, Ohio’s Science Teacher of the Year.

The key? This line: "The event will be a visual feast, with a host of awe-inspiring inventions, many colorful, active and exotic, on display." I just spoke an assignment editor’s language, telling him that this will provide lots of cool visuals, making for great video or photos. The bit about the scholarships and the Science Teacher of the Year assures him that this won’t just be a promotional stunt. So what are we offering? A non-promotional, feel-good event with great visuals. Just what an assignment editor is looking for.

# # #

About The Author:

Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.PublicityInsider.com
http://www.marketingonlinepro.com/

Understanding the Game of Search Engines

When I started my e-business, I ask my web-designer friend to make a site which is really brainstorming. He did me a great favor and really made an excellent site. My site's design is fabulous, it's graphics are mind blowing and coding is superb. But now what? What I seen in the coming days, I am not earning a single penny because no one is visiting my site.





I think for a while that why all this is happening, then I make a search on Yahoo and see the first site which is coming on the top. It doesn't have a good design like mine but still he is making good money. Then I came to know that the site's design is meaningless if site's ranking on search engines is not good.

When it comes to search engine every ear just not hears it but listens it's every aspect and try to locate it's presence in his site. Well why not it be done as it is the place from where all of us get our business.

Every search engine has it's own criterion of ranking and it's clear from the fact that when you do a search on Yahoo or Google or any other search engines there results vary. Here is the listing of some of the Top Search Engines and a few noteworthy points about all of them. Know which engines get you more bangs for the buck?

Google

Google has increased in popularity tenfold the past several years. They have gone from beta testing, to becoming the Internet's largest index of web pages in a very short time. Their spider, affectionately named "Googlebot", crawls the web and provides updates to Google's index about once a month.

Google.com began as an academic search engine. Google, by far, has a very good algorithm of ranking pages returned from a result, probably one of the main reasons it has become so popular over the years. Google has several methods which determine page rank in returned searches.

Yahoo

Yahoo! is one of the oldest web directories and portals on the Internet today, and the site went live in August of 1994. Yahoo! is a 100% human edited directory, and provides secondary search results using Google.

Yahoo! is also one of the largest traffic generators around, as far as web directories and search engines go. Unfortunately, however, it is also one of the most difficult to get listed in, unless of course you pay to submit your site. Even if you pay it doesn't guarantee you will get listed.

Either way, if you suggest a URL, it is "reviewed" by a Yahoo! editor, and if approved will appear in the next index update.





AltaVista

Many who have access to web logs may have seen a spider named 'scooter' accessing their pages. Scooter used to be AltaVista's robot. However, since the Feb 2001 site update, a newer form of Scooter is now crawling the web. Whichever spider AltaVista uses, it is one of the largest search engines on the net today, next to Google.

It will usually take several months for AltaVista to index your entire site, although the past few months scooter hasn't been deep crawling too well. Unlike Google, AltaVista will only crawl and index 1 link deep, so it takes a good amount of time to index your site depending on how large your site is.




AltaVista gets most of its results from its own index, however they do pull the top 5 results of each search from Overture (formerly Goto).

Inktomi

Inktomi's popularity grew several years ago as they powered the secondary search database that had driven Yahoo. Since then, Yahoo as switched to using Google as their secondary search and backend database, however Inktomi is just as popular now, as they were several years ago, if not more so.

Their spiders are named "Slurp", and different versions of Slurp crawls the web many different times throughout the month, as Inktomi powers many sites search results. There isn't much more to Inktomi then that. Slurp puts heavy weight on Title and description tags, and will rarely deep crawl a site. Slurp usually only spider’s pages that are submitted to its index.

Inktomi provides results to a number of sites. Some of these are America Online, MSN, Hotbot, Looksmart, About, Goto, CNet, Geocities, NBCi, ICQ and many more.

Lycos

Lycos is one of the oldest search engines on the Internet today, next to Altavista and Yahoo. Their spider, named "T-Rex", crawls the web and provides updates to the Lycos index from time to time. The FAST crawler provides results for Lycos in addition to its own database.

The Lycos crawler does not weigh META tags too heavily, instead it relies on its own ranking algorithm to rank pages returned in results. The URL, META title, text headings, and word frequency are just a few of the methods Lycos uses to rank pages. Lycos does support pages with Frame content. However, any page that isn't at least 75 words in content is not indexed.

Excite

Excite has been around the web for many years now. Much more of a portal than just simply a search engine, Excite used to be a fairly popular search engine, until companies such as Google seemed to have dominated the search engine market. As of recently, Excite no longer accepts submissions of URL's, and appears to no longer spider. To get into the Excite search results, you need to be either listed with Overture or Inktomi.





Looksmart

Getting a listed with Looksmart could mean getting a good amount of traffic to your site. Looksmart's results appear in many search engines, including AltaVista, MSN, CNN, and many others.

Looksmart has two options to submit your site. If your site is generally non-business related, you can submit your site to Zeal (Looksmart's sister site), or if you are a business, you can pay a fee to have your site listed. Either method will get you listed in Looksmart and its partner sites if you are approved.

Once you have submitted your site, and it is approved for listing it will take up to about 7 days for your site to be listed on Looksmart and its partner sites.

AOL Search

America Online signed a multiyear pact with Google for Web search results and accompanying ad-sponsored links, ending relationships with pay-for-performance service Overture Services and Inktomi, its algorithmic search provider of nearly three years.

Ok, now you have got a better understanding of search engine’s game and finally you come to know which search engine is best for you and which one is leading in today's Internet World. In nutshell, the thing which every e-entrepreneur wants is Top Search Engine Ranking. Isn't it right? So take some time to register with these search engines as soon as possible and watch the traffic grow.

--------------------------------------------------------------------------------

Raamakant S. is Author of "The e Success Code". An "entire Internet Marketing Encyclopedia" covers almost every topic of Internet marketing. If you want to earn a real Income from the Internet, have a look at here: http://www.theesuccesscode.com
http://www.marketingonlinepro.com

Free Ezine Advertising On Steroids

Free ezine advertising has been with us for some time now.
As the ezine explosion continues, publishers are scrambling
to keep pace in the battle for new subscribers.

Freebies have become the order of the day.

Free Ebooks

Free Software

Free Training Courses

Free Advertising

This has created an extremely favorable environment for
subscribers. They can pick and choose from the freebies of
their choice.

Many have hopped on the Free Ezine Advertising Bandwagon.
But as the Free ads became more common place, Free Ezine
advertising began to lose it's pulling power.

Sure you could draw a lot of leads if you posted enough to
ezines, but the process is time consuming and still doesn't
come close to the pulling power of paid advertising.

You had the choice of either spending time or money. If you
were short on cash you had to spend the time.

Now that's all changed. Imagine getting Free Paid
advertising.

I know what you're thinking, "John that's a contradiction."

Guess What?

It's not!

There's a new system that will help the average marketer
earn Free sponsor and solo advertising.

The scramble for new subscribers has created an opportunity
for you to cash in.

If you have a list of contacts or an extremely active
downline you can take advantage of Free Paid Advertising!

How does it work?

Publishers looking for new subscribers are paying readers
in advertising credits for referring new subscribers.

It's a win - win situation.

The publisher gets a wider circulation and you earn Free
sponsor and solo advertising.

You can put your advertising into high gear, absolutely
Free.

If you'd like to see how this system works visit:
http://www.listpartners.com/cgi-local/addpartner?360

It truly is Free Ezine Advertising on Steroids!

Wishing You Success

John Colanzi publishes the "Street Smart Marketing". To subscribe
mailto:ezmailer-subscribe@listbot.com If you'd like to see
how John uses this strategy to make money in network marketing
visit: http://johncolanzi.com/cash.html

http://www.marketingonlinepro.com/

Six Ways to Stretch your Advertising Dollars

Every business worries about advertising costs and the effectiveness of their advertising. Inserts into newspapers are often thrown away before anyone looks at them. How can you get your advertising dollars to stretch and generate sales? Whether you are an Internet-based business or a storefront business, this is a crucial issue to your long-term success!

Banner advertising: Banner advertising comes in two forms: online and storefront. A banner ad can be created and hung on your storefront to get attention or advertise a special sale. Review the advertising banner ordinances in your area to ensure you meet regulations. Far more visible than newspaper ads, these low-cost banners can last for years.

An online business should have a banner ad, which is a small, graphically pleasing, “box” seen on websites that generates traffic to your site. These small ads must convey a lot of clear information in a very small space in order to get the “hits”. No hits means no sales. Compelling content is the key; make the reader NEED to know more. Get the click!

For both types of banner advertising, you may need to turn to a reasonably priced professional. The price is small and the number of people reached is very high. Without the right design, your banner simply won’t be noticed.

Google Adwords: Google is the 1 search engine today and provides a means of advertising where you define what you want to spend. A professional Adwords manager may be needed because the process, from selecting keywords to creating the Google Ads, is a bit complex. This can, however, be some of the most effective advertising for stretching your dollar. It’s as simple as defining a budget for your Adwords campaign, having the advertisements produced, and making sales. It is even possible to track the hits generated by the ads and your search engine rankings.

Search Engine Optimization: If you have a web presence and are not getting the results you want, it may be because no one can locate you! The right keywords must be used to get your site listed in the popular search engines. Then you will have the best chance of receiving clicks to your site and closing sales. No matter how good your website, if no one reads it, there will be no sales.


Pleasing and Easy to Use Websites: Once a potential customer reaches your website, they must find it simple and easy to use. The investment in a complex, difficult to use web presence is useless.

The website should be not only informative, but visually attractive and show your business services or products clearly and concisely. If a person lands on a page and gets the impression they “need” search into the site, sales will possibly occur.

Brochures: The use of brochures, both online and for handing to potential clients in networking situations, can make a very big impression on the potential client – either good or bad. If a brochure is properly designed, the person will remember you when they need your services.

Business Cards: Having a well designed, unique, informative and original business card that not only tells about your business but shows what your business is about is a great investment but costs very little for the exposure you gain. The right business card should make a major impression on the reader. A very small advertising investment can generate a “branding” that provides great profits.

As you can see, making the right impression and having the right visibility are the keys to making potential clients remember you and want to contact you, while stretching your advertising budget.

Don’t be forgettable – be outstanding and memorable. It doesn’t have to cost an arm and a leg to obtain the advertising tools you need to reach your prospective clients.
About the author:

Christopher Ross, UE is the owner of Getaway Graphics, a premier web design and marketing firm, focussing on helping small businesses build web sites that get results. You can contact him at 506-452-1595 or at info@getawaygraphics.com

© Copyright 2005, Christopher Ross. All rights reserved. Please contact author for reprints
http://www.marketingonlinepro.com

The Future of Advertising

Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.

But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future of advertising, it's important to look at how the two interact and change together over time.

Without a doubt, the Internet has revolutionized the industry. It has taken the world - and the advertising world by storm. And it has only just begun to make an impact. The Internet has become a global medium with massive potential. Forty years ago, television was considered new media. Fifteen years ago, it was cable. Today, people spend increasing amounts of time online at the expense of other media. The first evidence of this audience migration appeared in 1998 in a Forrester Research report.

The researchers asked PC users which activities they were giving up to spend more time on their computers. 75% of the respondents said they gave up television.

Interactive. That is the real key behind the power of the Internet in advertising. The Internet is really the only medium where we see true interactivity. In addition:

• It means greater viewer involvement.
• It means users can access services according to their interests and their tastes.
• They can request and receive specialized product information, make an instant purchase, all the while saving time and expense.
• The effectiveness of Web advertising appears to relate to the fact that surfing the web is an actively engaging experience, similar to reading magazines.

Consumers also have the choice to "opt-in" to receiving additional information on a particular product or service. In Seth Godin's groundbreaking book, Permission Marketing, he said, "By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness- and greatly improve the chances of making a sale."

All the Rage: Pay Per Click and Natural Search Using SEO

It's no secret what has taken over the business world, in industry after industry. Pay Per Click and Natural Search Using Search Engine Optimization (SEO). Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973.


Pay per click advertising on search engines allows you to choose keywords you would like your site to appear under when a potential customer engages in a search. You decide how much you are willing to pay each time a person clicks on the search results. But it can be competitive – and expensive if you are trying to use keywords that are very popular.

Natural Search or Organic Search is the non-biased, non-paid results that come up when you do a search. This can be influenced heavily by what's called "Search Engine Optimization" – the complex and time consuming practice of ensuring that your website is doing all the right things in order to rank high for certain search terms. In this arena, smaller companies can out maneuver large corporations, so there's a lot of excitement generated because of this.


Essentially, that's where the power of advertising is going. It's all about Search. And Search is only going to become more important over the next ten years. If you can get on that coveted first page organically, well then, more power to you!

Web Sites, Banner Ads, etc..

The other forms of on-line advertising vehicles are of course, web sites, banner advertising placed on others sites, newsletters, ezines, and email. They are used in many different combinations, for different purposes at different times. But most savvy companies are using all of them. The value of banner ads has been hotly debated for a number of years. Opponents argue that the click-through rates have gone down so much, that banner ads are nothing but wasted money. But research clearly shows that banners are very effective in building brand awareness. On-line users may not click on a banner, but if they see it enough times, the company's name is drilled into their head. When its time to shop, that product or service is first in their mind. Simply being exposed to the brand as one surf's the web is enough to make a big impression.

The impact of banners on brand awareness was tested for the first time in fall 1996 by Millward Brown International. Three brands were tested including a men's apparel brand, a telecommunications brand and a technology company. The findings were significant and conclusive for each brand. Awareness was significantly greater among the banner-exposed (test) group than the non-exposed (control) group. Specifically, exposure to the ad banners alone increased brand awareness from 12% to 200% in a banner-exposed group.

The study also compared the impact of the banner ads in this test to television and magazine norms from prior Millward Brown studies. The findings were remarkable: Single exposure to a Web banner generated greater awareness than a single exposure to a television or print ad. Rather, the effectiveness of Web advertising seems to stem from the fact that Web usage is an actively engaging exercise.

Newsletters and Ezines

Most smart marketers out there have either a newsletter or ezine nowadays. These types of customer communication and advertising tools will only continue to grow in use and importance. It goes back to the whole "what's in it for me?" issue. The customer wants to be part of the process. They want to learn something. Or keep themselves updated on the latest news. Most of all, they want to get something out of the relationship. They want to do more than buy something, they want to improve their lives in some small way – and they want you to help them do that.

Email Advertising

Email is another of the big three Internet advertising mediums. Companies like Got Marketing, OptinBig.com, and N5R are providing new and exciting email marketing solutions for thousands of progressive firms. Their results are impressive. Consider response rates that average 10 to 20 times those of traditional direct mail. Or campaign Network marketing referral rates as high as 40%. The bottom line is that programs they put together have produced millions of leads for clients. And it's surprisingly affordable. This means that almost anyone can now utilize this advertising medium. But it has to be done smartly, because you don't want your emails to end up in spam filters. That is one inherent problem with email advertising, especially in the past two years.

N5R in particular is now one of the leading direct marketing agencies in North America. They develop innovative one-to-one marketing campaigns that drive a measurable, positive ROI on behalf of their clients by driving acquisition and conversion to trial and purchase for their clients. They have developed award-winning strategies in five major industry sectors. These include Internet Marketing and Online Contests/Promotions, Permission Based Email Marketing, Text Messaging, Success Based Email.

In Internet Marketing and Online Contests/Promotions, marketers can gather and compile behavior and preference data from prospects and customers and use this information to send targeted and relevant information. Developing ongoing programs of one-to-one communication is cost effective and measurable. Contests are the quickest and most effective way to gather this data and build relationships with customers. It's very possible to build a permission-based database of over 50,000 prospects in only 6 weeks, increase web site traffic by 900%, improved online sales revenue by 1,000%, and achieve $40 million in sales from leads generated by an online promotion.

With Permission Based Email Marketing, loyal clients are just an e-mail away. Where traditional marketing campaigns fail, e-mail can shine through. E-mail marketing allows companies to speak one-to-one with their audience in a respectful, intelligent and creative way. It is extremely cost-effective, provides the foundation for future marketing initiatives, and delivers measurable results.

Text Messaging or SMS (Short Message Service) is a technology that allows people to send and receive short (up to 160 characters) written messages on cellular phones. It is already hugely popular in Europe and Asia and is growing rapidly in North America. SMS marketing offers the following benefits:

One-to-one communication with your target group, anywhere, anytime reach, low campaign cost, and very measurable data. Imagine if your mobile phone received an email message, "You're only a block from a Starbuck's; stop in for a 20% discount on your latte." The data is available and marketers are starting to tap into these resources.

Success Based Email is free email deployment where companies only pay for results. This "pay-per-click" approach is based on the premise that companies will only pay for each email that receives a "click-through" from the recipient. Not only does the new approach enhance the value of marketing dollars spent on such campaigns, the move will likely trim total dollars spent.

For example if 100,000 emails are sent, 70% are opened and 15% of the recipients actually click on a link in the email then clients will only be charged for the 15,000 people that clicked on the link, not for the other 85,000 that didn't. The return on investment (ROI) or cost savings inherent in this new approach will be very appealing to permission-based marketers. The bottom line is that marketers will now pay for real, measurable results.

The Next Step

Compared with other media, the Web is still limited in its bandwidth offerings. But it's getting better every day. With the continued improvement of bandwidth development, we will soon be positioned well to create full-featured multimedia advertising on the Internet. Once a majority of consumers have DSL capability and the computer power to access it, there will be some incredible things happening. Sites like tvtonic.com are already offering some very compelling visual and audio imagery in the form of movie trailers and music videos.

Market researchers, futurists and industry experts predict that interactivity through multiple technologies and devices will change how consumers interact with marketers. Interactive advertising will soon be everywhere. So, in effect, it could be considered the age of mass customization in advertising. Advertisers will have the tools to narrow their targets and address Web ads to individuals and not to a demographic or psychographic group. Why market a commercial to 1 million people, most of who aren't in the target audience, when the same ad could be shown to 10,000 people who are very interested in the product or service? Most of those will even give their name and address.

Interactivity will also be a part of television. Interactive TV will be the norm in the near future, and this too is another exciting opportunity. There will be total integration between TV channels and advertisers web sites. While we are watching TV, we will be able to interact with what we are seeing, ordering hamburgers from the McDonalds down the street or communicating with the local car dealer that we are interested in buying a car. Clicking on products we see in TV shows and ordering them will be easy. Your TV will keep track of what you are watching. Your TV will even know what kind of car you own because you'll tell for the free oil change you're offered in exchange. The oil change will be compliments of DirecTV, and it is only good at Jiffy Lube, which has paid to be the official oil-change provider for DirecTV." That's the way it will work.

Service Initiative Advertising

Another major trend is what I call "Service Initiative Advertising". Let's face it; consumers are tired of advertising as usual. Many people say they hate commercials. The success of Tivo and satellite radio can attest to this. They want more from their advertising. And who could blame them? People are inundated with advertising today- every where they go. Service Initiative Advertising takes the whole process one step further. Essentially how it works is that it requires advertising to offer some value to the consumer.

For example: Kraft Foods creates a website that offers busy mothers a source for quick recipes for the family evening meal. The idea isn't to push Kraft products, but to promote Kraft as a brand that offers a service to customers. There have been companies who positioned their entire marketing strategy on this tenant. Now, it will become a key part of advertising for almost everyone. The consumer wants to know you care.

It's important to realize that advertising mediums of the past will still be here. But, they may look a little different in the future. Direct mail will always be around as long as people like to receive mail. And despite external challenges, the U.S. Postal service will still be around. TV and radio will be here too.

But the future is here. And advertising will never be the same.

One thing that is certain is that it will continue to be as exciting and dynamic as it has been in the past. But now, the consumer is a part of the process.

Copyright © 2005 Jon Wuebben

About Jon: Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He has provided copy for a number of organizations including Ford Motor Company, Kia Motors America, Harmon Kardon, JBL, Infinity, Advertising Agencies, small and medium sized businesses and pro bono for a variety of non-profit groups. He can be reached at (909) 437-7015, or online at http://www.CustomCopywriting.com for any copywriting project you may have or if you would like more articles or a Complimentary Website Copy analysis. Need a custom newsletter or e-zine article written? Call Jon Today at (909) 437-7015 or email jon@customcopywriting.com for a professional Website Copywriter, SEO Copywriter, or Advertising Copywriter.

http://www.marketingonlinepro.com

10 Quick Tips To Writing Profitable Articles

One of the best ways to promote your business for free is to write articles for publication in ezines.

To help you get started, I've compiled a list of ten tips that will not only help you successfully write your own
articles, but also help you get the most out of the articles you do write.

To begin:

1. Put a lot of thought into the title of your article.

Writing a good title will grab your readers attention and encourage them to read through your article.

2. Keep the introduction and conclusion of your article short.

3. Write your article as a series of tips that center around a specific subject. This is a very effective way to present your information and hold your readers interest.

4. Use numbers to list the tips in your article. This allows your readers to go quickly from one tip to the next,
and also keeps your article neatly organized and easy to read.

5. Keep your tips brief and to the point.

6. Keep your article focused on one topic. If you have several things you want to talk about then try writing
separate articles for each topic.

7. Write your article with a sincere desire to help your reader. Don't write an article that is basically just a
sales letter for your company. Save your self promotion for your resource box at the end of your article.

8. Do write a compelling ad for your business in your resource box. Entice your reader to go to your site or
request more information from you.

9. Use your resource box to gain more subscribers to your ezine. An article is a very effective way to showcase the
type of quality content your reader can expect as a subscriber to your publication.

10. Offer a free marketing course in your resource box. This will give you the opportunity to further increase your sales by following up with people interested in your information.

Once you start writing articles, you will find that your articles can bring a lot of free promotion to your
business.

Write with your reader in mind and you will be on your way to creating more profit for your business with every
article you write.

About the Author

Article © 2002 by writer Ken Hill. Discover how to successfully promote your business online by writing
articles. Get your FREE 4 part
"Beginner's Guide To Profiting With Articles" course now at
mailto:yourfreecourse@zipresponse.com


http://www.marketingonlinepro.com

10 More Steps to Internet Success

This article will teach you the basics of starting your
first internet business. You'll be introduced to some very
useful products and services. You can also use this as a
checklist to help stay focused and make it easier to set up
and improve your internet business.

1) ‘Find a Market’ - Find a market before you decide on a
product. If you pick a product first then find out later
there isn’t a market for it, you will have wasted a lot of
time and money. So be sure to look for the market first.
Also try to find an area that inspires or excites you. If
you find your passion then it’ll be easier to stay motivated
when building your business. Use Google to search different
keywords. Try searching with Yahoo to see what else is
selling. Check eBay for all their different categories. And
use ClickBank to look for interesting markets. When you
locate a market and find out what people want, all you’ll
have to do is sell it to them. After your first internet
project is up and running, and is profitable, then you may
want to start looking for your next market. Remember it's
very easy to jump from one project to the next before the
first one is finished. So try to find a market or project
that you really like and stay with it until its making
money.

2) ‘Find a Product’ - After finding a market you’ll need to
find a product to sell. You could search the internet to see
what other people are selling to get some ideas. Or buy
resale rights to a product. Maybe you can sell an affiliate
product. Remember you don’t have to reinvent the wheel. Find
a product someone else is selling and make it a little
better, different, lower in price, or add a bonus whenever
someone buy from you. If you choose to sell digital products
you will find many extra benefits such as: no shipping or
handling, low start up cost, your profit margin will be
close to 100%, your customer will get their product right
away. And a lot of it can be set up automatically so there’s
less work for you. Make sure to take full advantage of the
automation possibilities of the internet.

3) ‘Get a Domain Name’ – You’ll want to have your own domain
name. Try to think of a few different names because your
first choices may not be available. Choose a short name and
it will be easier for people to remember. If possible get
domain names ending with .com. You should also try to get a
name to match your product. And maybe use keywords in your
domain name to get a better listing on search engines.

4) ‘Hosting Companies’ - The purpose of hosting company is
to keep your website running properly. They will make sure
everything is working properly so your customers can
navigate through it and buy your product or service. So this
is a very important responsibility. If your website isn’t
working properly or not at all then you are losing money.
You may find some free hosting companies, but you really do
get what you pay for. So it may be better to use a paid
hosting company.

5) ‘Create a Website’ - Create a website so your customers
can buy your products 24 hour a day. You will be competing
with lots of other websites so try to make yours unique. If
your site takes a long time to upload your potential
customers will go somewhere else. Graphics are nice to look
at but slow to upload so have more text and less graphic.
Remember its words that sell products. To get ideas for you
website search the web and look for sites that you like.
Make sure your website is easy to navigate. And if you are
short on time and have the money you could hire a
professional to build your site. Or if you want to save
money you could do it yourself.

6) ‘Payment Processor’ - To collect money for your products
you will need a payment processor. Make sure that you accept
credit cards because most transactions will be made with
them. But you should also consider other options as well,
like accepting checks and money orders. And you may want to
use PayPal. The more ways you can collect money the more
sales you’ll make. And if you’re selling a digital product
you may want to use ClickBank.

7) ‘Autoresponder’ - If you want to make your internet
business easier, then you’ll want to automate as much as
possible by using an autoresponder. You can automate a lot
of your every day business tasks leaving more time for you
to concentrate on more important things. Here are a few
examples: send out email advertisements to everyone on your
list at predetermined intervals. Automate the delivery of
several different mini courses all at once. Send out
sequential emails automatically whenever someone buys one of
your products. Have all of your digital products sent out
automatically. And with an autoresponder you can collect
names and email addresses and add them to your list of
customers and much, much more.

8) ‘Free Advertising’ - This may be a good way to start out
if you are limited on funds. But this will be slower than
paid advertising and will take a lot more time. And time is
money so figure out how much you’re worth and monitor your
time. If you are spending a lot of time with free
advertising and not getting the results you like, then you
may want to try something else. Keep in mind when using free
advertising someone else may also place their ad with yours
and this is not very professional. Also when you join these
free advertising lists it usually means everyone on that
list can send free advertising to you. So you may get a lot
of unwanted emails.

9) ‘Paid Advertising’ - You may get better results with paid
advertising. And at first you may think blasting your ad to
as many people as possible will make you the most money. But
this really isn’t a good idea for a couple of reasons. First
a lot of people won’t have an interest in your product so
they’ll probably not even read your ad. And second you may
be accused of spamming which is something you never want to
do. So always try placing ads with your specific targeted
group. And always test your results to make sure that its
cost efficient.

10) ‘Collect a List’ - This gets 5 stars. Start collecting
your list of names and email addresses as soon as possible,
add to your list often, and cherish your list because it
will make you money over and over again. Whenever you need
extra money you can send an email promoting a product to
your list. So you’ll want to collect names and emails
addresses by offering free e-books or a mini course, by
having them join your newsletter and of course whenever they
buy your great product.

And remember to always invest in yourself. Invest your money
for quality information that will help expand your business,
and invest your time to thoroughly read the information.

Copyright © Duane Marx

~~~~~~~~~~~~~~~~~~~~~~~~~~~
Duane Marx
For a list of internet marketing resources
and other free marketing tips please visit:
www.internet-checklist.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.marketingonlinepro.com

10 Activities For Better Marketing

Ten Activities for Better Mortgage Marketing/By Jay Conners

1. Business Cards

It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least.
Have them on you at all times, and keep a supply in your car just in case.
When doing business with someone, don’t give them just one business card, give them two, and ask them to refer someone to you.

2. Mailers and Reminders

Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won’t be expecting it, making them all the more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should the topic ever arise. It also gives you a reason to send out more business cards and keep them circulating.
Remember, the average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.

3. Phone Numbers

Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalize the relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.

4. Become Active

Become active in local organizations and charities, here are a few examples:

•Chamber of Commerce
•Rotary
•Lions Club
•Networking Groups
•Church
•Local Youth Athletic Associations

5. Apparel

Wear your company’s logo, It doesn’t hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attending special events or just going out to lunch, lets face it, it’s free advertising, and it shows that you take pride in the company that you work for.

6. Body Language

Your body language can speak volumes. Always smile when it’s appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying.
It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is in the ideal situation, so it is important that you understand where they are coming from, and exactly what they will need.

7. Tag Lines

When your answer the phone, make sure you answer it in a professional manner and state your name. You can also add a tag line promoting a product or promotion. Here are a few examples.

•Hello, thank you for calling XYZ Mortgage Company, this is John Doe, how may I help you?

•Hello, thank you for calling XYZ Mortgage Company, this is John Doe, have you heard about our interest only loans?

8. Partnerships

Partner up with a few Realtors in you area, this way you can attend their open houses, this is a great way to make contacts and make people aware of all the programs you have available. Remember to be prepared with plenty of business cards and literature.

9. Product Knowledge

This is perhaps one of the most important marketing tools that you can posses. It is so important to have the ability to be able to speak off the cuff when asked about a particular product. It sends a clear message to the customer that you know what you are talking about, and the better you know the product the more confident you will be. Remember, your client is considering perhaps the biggest financial decision they will ever make, they need to trust you and believe in you! Take ten minutes out of every day to learn some of the benefits of the programs your company offers. You’ll be surprised at how quickly you become an expert.

10. Show them your appreciation

Over the course of the loan process, it is fair to say that you have built a very good relationship with your customer, and like all relationships you want this one to last. Once the loan is closed, take the time to thank them by sending them something to let them know that you appreciate their business.
It could be a thank you card, or a small care package.
My suggestion would be to send them a small care package, preferably to their work place, this way, all of their fellow employees will want to know who sent it and why, this is a great way to get them talking about you, which could easily lead to lots of referrals.



About the Author

Jay Conners is the owner of www.jconners.com, a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of www.callprospect.com, a mortgage lead company, specializing in fresh leads.

http://www.marketingonlinepro.com

How To Win The War of Pay per Click Advertising

Do you know what is the most important question among
most internet marketers specially newbie’s. It’s "How to get
highly targeted visitors to there site?" Believe me, I know
it because I received this question from my subscribers
almost daily.

Well, earlier when I started my internet business I also faced
this problem. I tried safe-lists, I bought so called guaranteed
visitors, even I blast my ad to 10 million (Yes, you are right.
It’s 10 million) sites but couldn’t make a single sale.

Than I changed my strategies and get this problem solved by
finding a right solution, and that is "Pay Per Click Advertising".
Pay Per Click Advertising is a great solution for traffic worries
which directs a highly targeted traffic to my site. Yesterday
only I got around 280 visitors and I made 24 sales.

Pay-Per-Click is a simple type of paid advertising that most
search engines, including some of the largest ones, now offer.
It requires a bid for a "per-click" basis, which translates to
your company paying the bid amount every time the search
engine directs a visitor to your site. There is the added bonus
that when a per-click site sends your website traffic, your site
often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are pros and cons.
Where there are flowers there are thorns also. what you
have to do is to protect yourself from thorns and let only
the fragrance touch your inner sense. I am going to tell
you advantages the Pay Per Click Advertising.

One of the greatest advantages of PPC is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click
process. You just bid and you're up and running. It doesn't
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective - the process will be.

Now came the very point in your mind that what is bad
about Pay Per Click Advertising. The downside is that PPC
is essentially a bidding war. A higher bid than yours will
lower your position on search engine results. This means
that you will have to raise your bid to regain your position
- which can obviously become quite expensive, especially
if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
10000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.

Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.

Since when you are doing the business for earning money
and you are losing a heavy part of it then you must have
a plan in place to closely track the effectiveness of your
keyword. It is advisable to monitor your keywords on at
least a monthly basis.

The only way to assess your success in this field is monitoring,
not only monitoring but careful monitoring. You can easily analyze
it by visitor behavior which can produce invaluable knowledge
about consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business needs,
and pay-per-click campaign is a must for this.

-----------------------------------------------------------
Copyright 2005 Raamakant S.



About the Author

Raamakant S. is owner of http://www.umtezine.com.
Subscribe to his Ultimate marketing Tips eZine by sending a blank
e-mail mailto:umtezine@getresponse.com -- Learn Everything
You've Been Wanting to Know about Internet Marketing. REAL
Tips, Tricks and Techniques You Can Use In Your Business and
Consistently Produce MASSIVE Amounts of Profits.


http://www.marketingonlinepro.com

I want Free Advertising

So you`ve got your website all set up. You know what you`re promoting and it`s looking good. You know you need to advertise and promote as much as possible to actually get your website seen. You`ve tried the normal avenues such as classified ads, safelists, ffa`s. etc, but now you`re ready to try something else, right?

There IS another way of getting free advertising. It`s called Bartering. It basically means to exchange goods and/or services without using money. Bartering, also known as Trading, Exchange or Ad Swapping comes in all shapes and sizes. Many small sites use banner exchanges as a way to reach more people. Ezines often swap sponsorships in an effort to gain more subscribers etc.

The terms of a trade are usually only limited by the creativity of those taking part. The main consideration is to make sure it ties in with the goals of the site. Also, making sure that everybody involved has a clear understanding of the agreement details.

Here`s a list of 5 different ways to "ad-swap" for free.

Reciprocal Links:

Basically, this is where 2 sites agree to show a link to each other. This can work wonders for search engine ranking, so long as the site you swap links with is relevant to your site. To find potential linkswap partners for free, do a search on say www.google.com for sites similar to yours. Mail the webmaster a nice friendly mail, telling them what you like about their site, and asking if they might be interested in exchanging links with you. Don`t worry if some of them say no, keep trying, and you`ll be surprised at how many will actually say yes.

Banner Exchange:

In laymans terms, the concept behind a banner exchange is "I`ll put your ads on my site, if you`ll put my ads on yours". Banner exchanges are differnt to simple link swaps in terms of how many potential site visitors can be reached. Members of large banner exchanges have the potential for their ads to be shown on thousands of other sites. Also, unlike simple link swaps, banner exchanges result in your ads rotating through many many different sites, sometimes with the benefit of sophisticated targeting.

Here are some free banner exchanges for you to check out:

www.1for1exchange.com/
www.bxmegalist.com/
www.bcentral.com/products/bn/default.asp
www.bannerswap.com/

Button Exchanges:
Button exchanges are similar to banner exchanges in all ways apart from the size of the graphic displayed. Button exchanges usually have smaller membership numbers than banner exchanges. As a result, they tend to come and go, with very few of them lasting and/or become much used. Some niche exchanges, particularly webmaster related, have used the micro-button (88x31) effectively. While small in size, the micro-buttons allow a site to earn more views (and credits) per page.

www.adbility.com/

Text Link Exchange This is pretty much the same as reciprocal link swapping, apart from here there`s a whole Network of sites, where all participants display text ads in exchange for credits which are converted into ads to be displayed on other sites.

www.txtswap.com/

Web Ring:

Web Rings are basically a group of like-minded sites all linking to each other. Web rings are usually made up of small/midsize sites. The number of web rings and member sites runs into the millions. A web ring can be created on just about any topic, by just about anybody. After creating a ring, the ring owner is responsible for attracting and approving applicants. Approved sites become part of the web ring.

Navigating through webrings is normally done by using the "next", "previous" "random site" and "complete list" links. The first original web ring system, which is now part of Yahoo! is still the most popular and can be found here: www.webring.org/

Web Site Award:

A Web Site Award is basically an award given from one Web site to another, as a means of creating linkswaps. They range from great big events like the Webby Awards: www.webbyawards.com/ to thousands of smaller sized link exchanges from small sites.

A lot of the Web site awards are really more about attracting site visitors than they are about competition. Sites that GET awards hope to attract visitors from the award sites, and sites that GIVE awards hope to attract visitors from the recipient sites.

www.webbyawards.com/
www.awardsites.com/
www.awardsscoop.org/background/history.html


And there you have it. Maybe not the easiest ways of getting free advertising, but most definitely not the hardest. Try them out, see what works, and stick with it. Remember, as with all advertising, you need to do a lot of research, homework, and testing to find out what`s right for you.

Good luck in your promotions!
About the author:

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(c) 2004 AnnaMarketing.com All Rights Reserved

http://www.marketingonlinepro.com/

Online Advertising Techniques

Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. An ad written to draw visits to your site must be exciting, appealing, and friendly. The secret to a successful ad is to grab your target market’s attention. Potential customers read ads only when they catch their attention. Plan your online advertising around your ad’s appeal to your customers.

The purpose of online advertising is to create a sense of urgency. “ Act Now!” “ Increase Your Wealth!” “ Limited Offer.” All these phases cause the customer to want to get in on the excitement. Online advertising’s main goal is to get your subject’s attention, arouse their interest, and capture their imagination. If you write your own ads, make sure to make them attention grabbing, not too overboard. Sometimes ads that push a customer too hard result in lost sales. Don’t be too pushy but yet ask for the sale.

When writing online advertising always remember you have just seconds to capture interest. If your ad copy moves slowly or sounds boring, you will likely lose the customer’s attention and surely they will click onto another site. The headline of your ad is the first place that can provide impact. An effective headline will make the reader want to learn more about your product or service. Spice them up and appeal to their emotions.

Online advertising with an effective headline can achieve effective results. There are certain words that attract customer’s attention more than others. Here are some of the words you might wish to consider using in your online advertising. Words like love, health, and safe make the reader response to their basic instincts. New and discovery draw out adventure. Proven and guaranteed make the reader feel at ease about trying your product. In any online advertising campaign, use words and phases that your customer can identify with and feel secure.



About the Author

Why do Some Get Filthy Rich Online and Others Don't?
Learn the shockingly simple answer - 9 Part Free Report:
=> Home Based Business Opportunities
=> mailto:thecomlev@getresponse.com

http://www.marketingonlinepro.com

Advertising Consulting Services for the Internet

Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.

There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.

Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising - television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.

When watching television or listening to the radio, people don't generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.

The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.

If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO - the first sites to pop up are the ones that are hit on the most often.

Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don't know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.

Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out their on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.

The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.

© Copyright Randy Wilson, All Rights Reserved.

About the Author

Randy is owner of Profitable Home Businesses, How to Plan a Baby Shower and Weddings Information. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003.
http://www.marketingonlinepro.com

Offline Advertising for Online Companies

The goal of any business should be to reach the most amount of people possible with the right message at the right time and for the right reason. Many people with online companies are missing out completely when all they do is networking, search engine optimization, and some scattered direct mail to small amounts of people.



The majority of consumable dollars, by a very wide margin, are spent offline. The majority of people are spending more than 20 hours per week watching television. The majority of people also spend more than 10 hours per week listening to the radio.



Have you ever heard of companies like eBay, Travelocity, Priceline, or Monster? Sure you have. You may think that the online environment is where you’ve heard about them. Sorry, you and everyone else are aware of these names due to offline advertising and marketing.



Even though your business is much smaller than these, you need to look into and take advantage of offline opportunities. It does not matter what category of business you are in…. you could be in network marketing, business services, giftware, or whatever. Your company can and should benefit from using offline surface exposure media.



Before embarking on any campaign, the business owner needs to know, understand, and specifically define the primary demographic group which comprises their customer profile. Without this, there cannot be an effective plan, which is a necessity for success. The fact is that less than 10% of all contacts a company makes will ever respond. So you could mail out your postcards to 100 select people and you’ll get, on average, less than 10 responses. So how about reaching 150,000 people each week with a radio flight? Or over 400,000 people with an ad in a major daily newspaper.



Think about it. The opportunities are endless and the business potential is limitless. You need to make that commitment to grow your company. Offline advertising for online companies needs to be considered by you and all others in online business. The possibilities are there for the taking.







(c) 2004 Michele Borowsky

Michele Borowsky is a 20+ year executive veteran in a Media Exposure Management firm and the author of "The Mother of All Marketing for Business Owners."

http://motherofallmarketing.com

She can be reached at 602-404-2657 or by emailing: support@motherofallmarketing.com

Pay Per Click Advertising Works If You Do It Right

The fastest way to get your product or service out to the
marketplace is with a pay per click advertising campaign. In a
matter of minutes you can be on page one of some of the most
popular keywords relating to the theme of your website.

A pay per click advertising campaign is easy to start. You will
open an account and deposit some money as a starting balance
with the search engine company that you are advertising with. To
start you enter your site's URL, title and description and bid
on relevant keywords. A site selling jewlery would bid on
keywords such as, "jewelry," "gold jewelry," "silver jewlery"
etc.

When someone searches for "jewlery" the details of your site
appear, in the form of a search result with the URL, title and
description you entered. If they then click on your listing,
your account is debited the amount you have bid on that keyword.

What makes this so effective is that someone who has searched
for your product is already qualified when they come to your
site, which is selling the product or service they are looking
for.

It is important that your keywords are relevant and link to the
page that contains information relating to that keyword.

Also be sure and only bid on keywords for the minimum bid amount
when you are first starting. Generally you can bid as low as .05
cents on lesser searched keywords. This strategy makes it more
affordable for you as you learn how to use pay per click
advertising more profitably. It will take you more keywords to
get the traffic you want, but it will cost you less.

An excellent source for information on pay per click advertising
is payperclicksearchengines.com. You can find out everything
from how to set up your own campaign to the top 10 pay per click
search engines to advertise with. You will find ideas and
articles on pay per click search engine advertising or pay per
click internet advertising as it is also called. Here's that
website:

http://www.payperclicksearchengines.com

The key to pay per click advertising lies in choosing keywords
that people are searching for, but spending the least amount of
money doing it. This will take you some time to develop your own
list of keywords, but once you have done that you are off and
running.

Assuming you have a product or service that people will buy
there is no end to the amount of money you can make. You are
only limited by the amount of websites you want to build and the
time you want to spend managing your pay per click advertising
campaign.

The bottom line is this. Pay Per Click programs allow you to
compete with the big boys in your niche. A targeted advertising
campaigin is a very fast way to get on top of the search engines
without spending hours and hours optimizing your own website
with the search engines.

If you have a small amount of money to get started then there is
no reason not to use the pay per click strategy. As your website
becomes more profitable you can reinvest some of your profits
back into more advertising and more expensive keywords.

This is exciting. You are off and running with your own pay per
click advertising program and making sales that your competition
isn't because you have mastered this targeted advertising medium.


About the author:
Jeff Schuman is the owner of Team-Schuman.Com
Team-Schuman.com contains the best of everything you need to
make money online. Their pay per click advertising website contains
links to the Top 10 webites to help you start your own pay per
campaign today.
http://www.team-schuman.com/pay-per-click-advertising.html

Offline Marketing to Generate Online Leads

I'm looking for some input & suggestions on this topic. I'm in the process of putting together an OFFline marketing campaign for an ONline business. Has anyone tried this... and if so, what were your results? Some options I am considering are:

- Business Cards *that was the obvious one ;)

- Flyers on Bulletin Boards - strategically placed

- Articles in Offline Magazines & Newspapers

- Press Release

- Classifieds - again, strategically placed

- Yellow Pages

- Trade Papers / Bargain Hunters (the small free paper you pick up)

- Conducting a Seminar/Workshop

... as a start. I look forward to hearing some of your ideas/advice!

Lynn Terry, Editor/Owner Self-Starters Weekly Tips

About the Author

Learn the difference between websites that COST you money and websites that MAKE you money. Take your online business to the next level!

10 Hypnotic Persuaders That Sell Like Crazy!

1. Most people want to win over others. Tell your
prospects how their family or friends will admire
them if they buy your product.

2. Most people want to associate with others that
have the same interests. Give your prospects a free
membership in a private chat room just for them.

3. Most people want a clean environment. Tell your
prospects that you'll donate a percentage of your
profits to help clean the environment.

4. Most people want to eat good food. Give your
customers free coupons to a nice restaurant when
they purchase your product.

5. Most people need or want new information to
absorb. Give your customers a free ebook or tip
sheet when they purchase your product.

6. Most people want to avoid or end pain. Tell
your prospects how much pain and problems they
will avoid or end if they buy your product.

7. Most people want to gain pleasure. Tell your
prospects how much pleasure or the benefits they
will gain, if they purchase your product.

8. Most people don't want to miss out on a major
opportunity that they could regret in the future. Tell
your prospects you'll be raising the price shortly.

9. Most people want to have good health and live
longer. Give your prospects free coupons to a
fitness club when they buy your product.

10. Most people want to belong to something or a
select group. Give your prospects a free member-
ship into your club when they buy your product.

About the Author

Get over 40,000 FREE ebooks and more when you
visit: http://www.ldpublishing.com

10 Profitable Ways To Promote Yourself!

People will feel more comfortable purchasing your
products if you give them a little information about
yourself or business. The information could be your
profile, employee profiles, overall business history,
education credentials, awards you've won, etc.
Below are 10 ways you can use to promote yourself.

1. Teach a free chat room class on a subject related
to your business. You could install a chat room on
your web site or use a free one from another web site.
Before the class starts tell them a little about yourself.

2. Publish a free e-zine. Use some of the extra space
in your e-zine to write about yourself or business. This
could be called "A Note From the Editor".

3. Publish a section on your web site called "About
Us". With your information you could also include
pictures. This shows people your not hiding behind
your business.

4. Write an article on your area of expertise. Include
a resource box at the end of the article. You can add
information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article
submissions.

5. Create and giveaway a free ebook. In the ebook
include a section called "About The Author". Also,
include an advertisement for your business.

6. Participate in online communities like newsgroups,
discussion boards, e-mail discussion lists and chat
rooms. You will meet many people and in return they
will get to know you.

7. Donate your time, products, or services to charities.
You can list the charities you've contributed to on your
web site. This will show visitors that you and your
business care about others.

8. Promote yourself offline; teach a free class offline,
speak at business seminars, join a business club or
association. Assemble fundraisers for charity. These
are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You could do
it via e-mail or phone. They will get to know you and
feel more comfortable buying your products.

10. Publish information about yourself and business
history in your ad copy. While people are reading it
they begin to trust you and your business. Don't over
do it though, you want to keep them interested in
your product.

About the Author

Larry Dotson
50,000 FREE eBooks, Web Books, Courses And
More! Visit: http://www.ldpublishing.com

$1,458,92 in 18 days with AdSense

I had the privilege to interview a regular guy
(not a well-known 'Guru') who claims making more
than $200 a day with Google AdSense Program.

Here's an excerpt from the interview I did for my
upcoming eBook - 'AdSense Confessions' - read it and
try to apply what you learn iniside, it should make a
difference in your AdSense income and profits.

---
Can you tell us a little bit about yourself?
---

My name is John Tulus. I was born in October of 1966
in Córdoba, Argentina, South America.

---
How did you get started to make money on the Internet?
---

I started with small projects like web sites for friends.

After some time of developing web sites for others, I knew
it was time to start to work on the ideas for developing my
own site, my own online company. I put all my ideas
together, combined them with the experience I had achieved
developing web sites for others, and put in motion the
creation of my site. Once the site was up and running, all
I had to do was start generating traffic and wait for the
money to roll in. I remember the first cheque I received...
what a rush!! $29. That motivated me to keep on with the
project of the life that I desired.

---
Do you prefer AdSense over Affiliate Programs promotion?
---

Yes, I prefer Google Adsense over any other affiliate
program because it has Google guarantee. Thousands of
websites are now applying Adsense to their sites. Not only
do you have the Google guarantee, but visitors to your web
site may also see it as having the Google "seal of
confidence". In a certain way, having Adsense on your site
shows visitors that your site has been approved by Google.

Nevertheless, having Adsense on your site doesn´t mean that
you can´t have other affiliate programs combined with it.
You can actually have as many programs as you want, but I
prefer Adsense specially because the conversion rate to
money is much faster with Adsense.

No other affiliate program converts clicks to money as fast
as Google Adsense.

With Google Adsense I may need just 10 optimized clicks to
earn $20. By optimized, I mean clicks on a page that has
keywords that pay the most in Adsense. With other affiliate
programs I need at least 200 visits to an optimized site
with related content and optimized traffic to earn the same
amount of money.

---
What is the 'SECRET' formula for bringing quality traffic
to your Site?
---

In WMXP.COM I apply all my experience acquired during all
these years of investigation, using the best tools, the
best reports, the best products, to offer my visitors the
best of the best so that they have good reasons to return
and recommend the site.

Free tools for webmasters such as ...

Check Pagerank (http://www.wmxp.com/tools/pagerank.php)
Search Engine Ranking Popularity
(http://www.wmxp.com/tools/serp.php)
Search Engine Saturation
(http://www.wmxp.com/tools/index.php)
Popularity (http://www.wmxp.com/popular.php)
Overture Keywords (http://www.wmxp.com/overture)
a complete directory full of free and non-free scripts
(http://scripts.wmxp.com) a classified ads system
(www.adsbe.com) a directory full of products of one of the
most important affiliate systems on the net (FREE CLICKBANK
STOREFRONT - http://cbmall.wmxp.com) ... make of
www.WMXP.COM a site sufficiently interesting for
navigators that really work in the Internet.

---
How do you go about converting your Site traffic into more
Adsense Income?
---

If your Adsense is performing poorly, I have three tips
for you:

1. Decrease the number of Adsense blocks that you are
displaying on a page. I don't know how others have
experienced this, but my income seemed to be less if I had
more than one block of Adsense ads displayed at once - and
your CTR is definitely less if you have more than one ad
impression at a time.

2. Change your link colour to blue. While I cannot disclose
my CTR I can tell you that this one little change more than
doubled my CTR. I know that there are others out there who
advocate that your link colour should be the same as the
other links on your site, but try it out for yourself for a
day or two. I think you will be highly surprised!

3. Set the URL colour to the same colour as the ad's text.
This makes the URL ''melt" in and makes the link colour
stand out more, definitely making it more "clickable".

---
What final words of wisdom would you like to pass on to
everyone who is reading this eBook?
---

To trust your abilities, to trust the project, to develop
your ideas fully and that in the end your efforts will be
rewarded.



About the Author

Codrut Turcanu is putting his final touch on 'AdSense Confessions' - an info-packed eBook containing 3 in-depth interviews with regular Guys (not 'Gurus') making TONS of Cash with AdSense. To be notified of this release visit: http://www.AdSenseConfessions.com

12-month 2005 Marketing Calendar That Boost Sales

The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you're an author or editorial-related service or American Heart Month in February, if you sell health-related services or products.

My calendar list focuses on the major holidays when most Americans have been trained to spend extra money or participate in a ceremonial activity. Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you're simply positioning your product or service as the perfect gift or solution for the celebrated event.

Be Prepared
You can never be too early in preparing your marketing campaigns. For example, in order for the typical small business owner to prepare for a Valentine's Day direct mail campaign, you'll need to get most of your materials printed and ready to go by the third week in January and in the mailstream by the last week in January, certainly no later than the first week in February. I recommend you plan two months in advance. Thus, you should start planning your Mother's Day campaign in early March. Obviously, the more involved the campaign, the more lead time. What's more, some advertising vehicles have extensive lead times, specifically magazines that need your camera-ready ad approximately 6 weeks [possibly more or less] before publication, and newspaper inserts also require a reservation approximately 6-8 weeks before publication.

Unique Angle
Your promotional angle is the key to standing out from your competition. People are going to buy gifts at Christmas, without a doubt. But what makes your service or product so interesting, that shoppers should hand over their money to you instead of the myriad of other stores? Find a creative answer, and you'll grow your business.

JANUARY
- New Year's Day, and the proceeding two weeks -- Launch your marketing messages the last week of December.
- Martin Luther King, Jr. Day -- Although not a big gift-giving time, this is a great time to spread a non- profit message.

FEBRUARY
- Valentine's Day -- Launch your marketing messages the last week in January. **Popular Gift- giving Time**
- President's Day

MARCH
- St. Patrick's Day

APRIL
- April Fools Day
- Daylight Savings Begins
- Easter **Popular Gift-giving Time**
- Secretaries Days **Popular Gift-giving Time**

MAY
- Mother's Day -- Launch your marketing messages approximately 3 weeks before. **Popular Gift-giving Time**
- Memorial Day

JUNE
- Father's Day **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
- Graduation **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.

JULY
- Independence Day
- Back to School -- Although not a holiday, it's certainly a popular time to find wallets open and increased spending, particularly by moms and teenagers.

AUGUST
- Dog days of summer
- Back to School continued

SEPTEMBER
- Back to School -- Marketing messages can continue through the first week of September.
- Labor Day
- Grandparent's Day

OCTOBER
- Columbus Day
- Halloween **Popular Gift-giving Time**
- Holiday preparation should be 1/4 completed, seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November.
- Daylight Savings Ends

NOVEMBER
- Thanksgiving **Popular Gift-giving Time**
- Your Holiday advertising is in full swing
- Election Day
- Veteran's Day

DECEMBER
- Christmas Day **Popular Gift-giving Time**
- Hanukkah **Popular Gift-giving Time**
- New Year's Eve -- Launch New Year's message late the second week in December.


About the Author: Sharron Senter is a New-England based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at http://www.sharronsenter.com
Source: www.isnare.com

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.



One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and "tag-along" everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.



Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program - perhaps even saving them time or money.



Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all the free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.



Some of the more routine methods include having a promotional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address.



Be sure to check all the publications that carry the kind of advertising you need. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.



Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than the regular price for the space you need, insert your ad. Along these lines, be sure to check in with the suburban and neighborhood newspapers.



If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.



Finally, there's nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line" inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal of your report and the circulation of the publication in which your ad appears, you could easily be inundated with responses!



The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via the "tag-line," which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and the other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.







Want to learn how to start and grow your very own Home Business? If so, visit our internet home based business resource center at http://www.internet-based-home-business-ideas.com

Web advertising emarketing Places

Overview: What is web advertising?

Internet Advertising is popularly known as web advertising. Internet webadvertising giving
Opportunity to the advertiser to target geographic country wise, subject wise, targeted
Customers only from more than 200 countries worldwide. Online Advertisers having a full control on
Advertising budget in web advertising. as per performance results, advertisers can increase
or decrease budget of webadvertising.

for getting started Internet online web advertising, you or your company must have online
Products/services catalogues website. This website will be your online sales channels, your
Online office or your online shopping store/shop. Your prospective buyers will come through
Internet search engines or many other following online places we are discussing here. You
must have a good web traffic analysis tool to know about performance of your online
e-marketing efforts. This online visitor’s traffic analysis tool must provide keywords
details which is your prospective buyers typing in search engines and business to business
trade directories, this tool also must provide geographic details of prospective customers
visitors of your website.

Why web advertising?

Internet becoming a biggest marketplace and growing rapidly day by day. Online emarketing
can bring buyers traffic through using web advertising.

Types of web advertising emarketing places:

1. Keyword Marketing: keyword selection and optimization, submissions can help you to bring
prospective buyers traffic on your website through keyword marketing you can fetch huge
traffic on your website, coming by typing your products/services keywords in many leading
search engines.

2. Backlinks creation: Text link Advertising - Many text link providers offering text links
backlinks on high page rank (high pr) WebPages. These high pr Backlinks can be helpful to
increase pagerank of your web pages on your website. your website can grab more and more
traffic through search engines if your websites more and more webpages gets high pr and
increase link popularity.

3. Pay per click (PPC): Many leading search engines and business to business (b2b) trade
Exchange directories offering PPC links web advertising promotions campaigns in economical
Packages. This innovative result oriented web advertising pay per click campaigns can
increase customers traffic on your website for your products and services.

4. Banners advertising: Since last many years banners are very popular in web advertising. Banners are
very useful to increase your online brand value. Nowadays Pay per Click banners can bring
buyers on your website as well as PPC banners can help you to build online brand building on
Internet.

5. Search Engines Submissions: Search engines are marketing places where your prospective
Customers are coming to find your products and services so that your web site must be
Indexed in various search engines and also must be listed in all business to business trade
Exchange directories. Your mantra is submissions in search engines every day, every hour,
every moment to increase buyers traffic on your online store 24x7x365.

6. RSS and Blogs: Rich site summary (RSS) is latest XML technology which can help your
Website to increase pagerank and online customer’s traffic on your website.

7. Forums: Bulletin boards, egroups are online communities where you can discuss your
Products/services information. You can also start your forums on your website. forums are
very usefull to know about your buyers feedback. Forums are very much search engines
Friendly.

8. Online Shopping Stores: Many leading portals helping companies to create online shopping
Stores and increase buyers traffic on your website.


About the Author

Yogesh Ahire is e-Marketing Consultant in Mumbai/India and Author of ebook "e-Marketing Whitebook"

URL: http://www.e-guru.org, http://www.branch-automation.com

10 Powerful Marketing Tips

In a perfect world, you'd have the financial resources to execute a winning marketing plan. More likely, though, you're budget-challenged. Perhaps you're a small business with a short supply of marketing dollars. Or your company has limited resources and seemingly unlimited objectives. Whatever the reason, one thing's for sure. You're still expected to succeed. What can you do? For starters, stop moaning about your situation and get savvy. Implement low-cost or free marketing efforts that will raise awareness, generate leads and boost sales. Here are 10 designed to do just that.

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.

5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

To learn more Powerful Marketing Tips order the full "Powerful Marketing Tips" report for only $9.00! Contact Check It Out at (772) 335-0073 or visit www.checkitoutinc.com.


About the Author

Ann Marie Rubertone owner of Check It Out, author of "The One Page Marketing Plan" and "Household Items You Can Use To Market Your Business Now" tips for marketing on a shoestring budget. For more information, contact Check It Out (772) 335-0073, www.checkitoutinc.com cio@adelphia.net